Designed to inspire Canadians to get back to what they love. Fall means a lot to different people; it’s back to school for the kiddos, back to training for the athletes, and back to personal bests for everyone.
On-set Internal Brand communication to the production agency to ensure assets are developed for utilization on paid and organic channels. Post production work to extract content for print and web pieces.
Providing Art Direction on a secondary collateral shoot including storyboarding, on-set direction, post image retouching and outbound marketing production. Design and layout work included; direct-to mailer catalogue, in-store POP and digital displays, paid and organic social pieces, and digital web ad banners.
