Capturing the latest and greatest for the upcoming Ski/Snow season. Making sure assets can be utilized across multiple touch-points including all paid and organic media, POP, and web CMS.
In addition to in-store POP signage, a print catalogue was also produced and distributed at the front of stores and in limited mail-to runs. The intent was to help direct the consumer to make an informed decision on which product best matched their style. This positions Sport Chek as a trusted expert, building upon the brand loyalty.
