Updating the brand visuals as they expand through the different levels of marketing funnels.
As previous renditions were often created through different marketing funnels without overarching considerations, the task was to ensure a consistent look and tone as well visually outlining a hierarchy between the types of offers.
Focusing on strong type forms, and reserving imagery until needed, meant to de-clutter the visuals to stay concentrated on delivery of the key messaging.
ClientSport ChekServicesInternal Creative Direction + Graphic Design and ProductionYear2019
